5 Star Amazon Review Scams: Why you should always read the 1-4 star reviews first

It’s super easy to get a slew of 5-star Amazon reviews. All you have to do is throw away your integrity and tempt your customers to succumb to bribery.

A few years ago one of my doctors had a free iPad drawing. To enter this drawing you had to give them a 5 star Yelp review and send them a link to your review. I was schooled. The reason I was in the office was because of the amazing “too good to be true” reviews.

Since then I no longer trust online review systems. Call me a pessimist, but I go straight for the 1 star reviews and work my way up to 5 stars. I’m glad that’s my policy because I discovered another company doing the same scam – and apparently succeeding at it. According to many of the reviews of the MyStudio MS20 Tabletop Studio Kit, they are offering a free replacement bulb in exchange for a 5 star Amazon review. I can’t verify that as truth, but numerous reviews mention the scam. As you could image they have an amazing review ratio.

The product looks impressive and with so many reviews I should just click “Buy now”, right? That’s exactly what I thought. Even though I’ve trained myself to not be fooled, I still fall for it occasionally. I came to my senses and dug into the reviews starting with the 1 star and saw this:

and this:

and this:

and of course this – the person who gives a 5 star review and doesn’t lie about it

Needless to say I won’t be buying the kit. I refuse to do business with companies that run scams like this. Let the product and authentic reviews speak for themselves. If the reviews aren’t great, then improve the product.

Jon

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